With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques and is a must-read for every marketer and designer." Roger Dooley, author of Brainfluence

"An interesting book on a topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy rather than

walking on by." Dr David Lewis, Chairman of Mindlab International and author of The Brain Sell

"Darren Bridger has created a super, easy-to-read book demystifying the world of neuro design. What he does very well is address the balance between the role of human creativity and the role of neuroscience in modern design... Any book that tries to explain the allure of memes has to get five stars from me." Jamie Croggon, Design Director, SharkNinja

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. However, in spite of this abundance of content, many business owners still find it difficult to attract, retain and sell to customers via their websites. Neuro Design enables readers to create dynamic graphical content that truly stands out, expertly explaining neurologically proven design techniques that will boost customer engagement and enhance profitability

Opening up the fascinating new world of neuro-marketing design theories and recommendations, Neuro Design will help readers to optimize their online content by understanding how the non-conscious brain works online, and the characteristics of the purchasing decisions that are made below the radar of awareness. Introducing concepts such as visuospatial resonance, neuroaesthetics, banner blindness, behavioural economics. anthropomorphic design and much more, it also features a wealth of real-world case studies and examples. Neuro Design is written by one of the original pioneers of the consumer neuroscience industry and will help all readers create influential graphical content that will convert online visitors into customers.

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He helped pioneer two of the first companies in the consumer neuroscience industry, before joining the world's largest agency, Neurofocus (now part of The Nielsen Company), as its second employee outside the United States. He currently works as Head of Insights at NeuroStrata.