In this rich, fascinating-and surprisingly accessible-introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior-including yours.

Why? Predictive analytics reinvents indus-tries and runs the world. Read on to discover how it combats risk, boosts sales, forti fies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

Photo Credit: Dana Patrick

ERIC SIEGEL, PhD, is the founder of Predictive Analyt-ics World and executive edi-tor of The Predictive Analytics Times. A former Columbia University professor, he is a renowned speaker, educator, and leader in the field.

"What Nate Silver did for poker and politics, this does for everything else."

-David Leinweber, author of Nerds on Wall Street

"The Freakonomics of big data."

-Stein Kretsinger, founding executive, Advertising.com

"A deeply informative dive into a topic that is critical to virtually every sector of business today."

-Geoffrey Moore, author of Crossing the Chasm

"Moneyball for business, government, and healthcare."

-Jim Sterne, founder, eMetrics Summit