Which strategies and actions are needed to develop and sustain a Digital Business? How should we prioritise our investments in E-commerce and Digital Business? What are the main changes that need to be made to an organisation to facilitate Digital Business?

The new edition of Dave Chaffey's bestselling book is your guide to answering these difficult questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will equip you with the knowledge and skills to navigate today's fast-paced world of continuous technological development.

In this sixth edition of his bestselling book, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, Digital Business and E-Commerce Management gives you the benefit of:

A structured approach to review, plan and implement e-commerce strategy for all types of organisation

The latest on digital marketing techniques such as search engine, content and social media marketing

Expanded coverage of creating integrated experiences for mobile and desktop devices Case studies and interviews showing how startups and large organisations have

grown through creating effective digital business strategies

A companion website at www.pearsoned.co.uk/chaffey, providing access to the latest digital business and e-commerce developments via Dave Chaffey's regularly updated Blog, twitter feed and updates to Dave's series of books. The website also provides the opportunity for self-assessment and access to extra case studies demonstrating digital business and e-commerce in action

Whether you're a student studying digital business and e-commerce, or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply digital technology. strategy and implementation.